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The Studio @ W2 Films

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The Studio @ W2 Films

A SPACE FOR THE DIGITAL AGE
The Studio at W2 Films is a modern production facility designed to unleash the kind of creativity that the digital age has ushered in.  Here, in the Van Buren Building, in the heart of the Northeast Minneapolis Arts District, our 1600-square-foot production facility is where we concept, script, shoot, edit, and export everything we create.  But you wouldn't guess that by being here.  The conventional edit bays, cumbersome equipment, and dusty tape libraries of the analog era are gone.  In their place is a sparse collection of workstations and a shooting alcove with green screen where creativity is architected by powerful software.  It looks less like a studio and more like a set from Stanley Kubrick's 2001: A Space Odyssey.  But what happens here is much more tethered to planet earth - the creation of video content that shoots high but remains grounded in a business proposition.

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Digital Content Is Born Here

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Digital Content Is Born Here

A CLEAN SLATE
The requirements for shooting are very different today.  Innovative digital compositing in post (thanks Adobe) means fewer sets, props, and rigs. Start with a clean, 25-foot corner cyc, add white limbo, black fabric, or green screen, customize grip gear and lighting from an endless inventory, then ingest the stills or footage you capture into high-powered MacPro workstations with 4K display and it quickly becomes clear why the over-sized sound stage is becoming extinct.

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Artists And Clients Unite

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Artists And Clients Unite

NO MORE OVER-THE-SHOULDER EDIT SESSIONS
When you're working from a 25-foot screen, nothing gets in the way of making the edit session a collaborative one.  We've leveraged technology to enable an immersive environment where everyone in the space can be a part of the content that's being created.  Workstations and mobile devices are connected to TVs and projectors to enable a cinema-level workflow.  And because shoots and edit sessions take time, it's also a very comfortable and accommodating space, allowing everyone to stay productive and maybe play a little.

 
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For photographers and video crews looking for a state-of-the-art facility that's affordable and turnkey, The Studio @ W2 Films is available for rent.

Download Rates and Info PDF

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For photographers and video crews looking for a state-of-the-art facility that's affordable and turnkey, The Studio @ W2 Films is available for rent.

Download Rates and Info PDF